The above objectives are met through an integrated marketing and promotional strategy and a synergised campaign in association with the Travel Trade, State Governments and Indian Missions. Global Traveler Award
Stable economy provides funds for travel and tourism Despite possessing an underdeveloped economy when compared to other African countries, which take advantage of the rich natural resources available, Gambia has been capable of presenting interesting economic growth indicators.
Its good results are evident and its main goal is to turn travel and tourism into a major industry within Gambia. Travel and tourism diversity makes Gambia an international draw Although some of the main travel and tourism infrastructures remain at underdeveloped, the extraordinary diversity of that travel and tourism opportunities that Gambia has to offer has been attracting many tourists.
European tourists, especially British, Dutch and Swedish ones, are attracted to the exceptional weather conditions and luxury resorts available.
In parallel, ecotourism, bird watching, fishing and boat trips also attract tourists to visit the Gambian territory. Commonwealth expulsion and sex tourism have negative impact Glamorous and luxury resorts conceal local misery, human rights violations and other social problems.
There are recurring reports of political opponents being executed and abuses of power by the Government. Political and monetary power is available only to a small group of citizens close to the Government and this scenario creates social unrest.
In parallel, supported by the Gambia Tourism Authority, the Government is expected to reinforce its marketing and promotional activities in order to boost the travel and tourism industry over the forecast period, with all categories anticipated to grow.
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If you're in the Travel industry in Gambia, our research will save you time and money while empowering you to make informed, profitable decisions. When you purchase this report, you also get the data and the content from these category reports in Gambia for free:This publication ‘STB Marketing Strategy: Of Stories, Fans and Channels’ serves as a reference for Singapore’s tourism industry.
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Having split from North Korea in into a separately governed country, South Korea has diverged considerably from its neighbor, developing into an internationally recognized Asian powerhouse in the fields of technology, education and tourism, to name but a few of its strengths.
IntroductionEvents are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations.
There’s only a short window in the entire year when one will be able to experience the magical feeling of being blanketed with pastel pink blossoms in Korea. WASHINGTON, October 3, —A new World Bank report, “Tourism in Africa: Harnessing Tourism for Improved Growth and Livelihoods,” says that African countries can compete with other tourist-rich regions of the world if they can effectively plan for and integrate tourism into their economies.
Countries around the world have benefited from tourism as international global arrivals have grown.